Apologies in advance for this post; it’s not gonna be one of my usual upbeat, find-a-silver-lining-in-a-dark-cloud type of articles. It’s gonna be a bit of a rant about a topic that’s been boiling inside of me for a while now. The topic is consumers and their attitude that they DESERVE discounts.
Tag: marketing
How I’m Using Affiliate Marketing To Grow My Business
if you’re anything like me, you are constantly spit-balling ideas for your business. You know How to make money in the HVAC business and you want your business to grow and prosper. A friend recommended to me that I check out this Whitehat thing to help me with my business. But the truth is you… Continue reading How I’m Using Affiliate Marketing To Grow My Business
How Do You Let Customers Know What To Expect From Your Product?
I need your help! Normally I share things I’ve learned. Today I need your help with a problem. I have a feeling it’s a big problem, and if I can solve it, maybe it will smooth the path to product-market fit and FINALLY let me begin to scale my business.
Does your startup need a PR agency?
If you like ambiguity, you’ll love my answer to the question, does your startup need a PR agency? Do you need to see how a PR agency could help before committing to using one? Ready for it? Here it is: I don’t know. Really, I can’t say for certain what is right for you. I… Continue reading Does your startup need a PR agency?
How a cold email got my company featured on CNET.com
If you have your own business, you better know how to write emails to people you don’t know, to get them to do something that will help you. Increasingly, people don’t answer their phones, don’t check voice mail, and won’t return your call, even if you leave a voice mail. But people check email all… Continue reading How a cold email got my company featured on CNET.com
Do customers know your WHY?
Do you have a great product or service, but are having a hard time connecting with users and converting them to customers? How are you marketing your business? Are you focusing on what your product or service is and does? Or are you focusing on why people should care about your product? Sadly, I’ve spent… Continue reading Do customers know your WHY?
Want to find college students to help your business? Here’s what I did.
When we think of college students, the first thing that comes to mind is usually parties, alcohol and good fake IDs. Whilst that is certainly college life for some students, it is not the case across the board. Working with college students to help your business can be very smart. There’s the traditional approach of… Continue reading Want to find college students to help your business? Here’s what I did.