Spirits dadpreneur started with WHY when launching new biz

I am excited to introduce you to a great guy, Simon Ford. Simon and I worked together at The ABSOLUT Spirits company before it was acquired by Pernod Ricard in 2008. Back then, Simon was a respected taste maker in the spirits game, who traveled the globe befriending and influencing the world’s best bartenders. Some… Continue reading Spirits dadpreneur started with WHY when launching new biz