Spirits dadpreneur started with WHY when launching new biz

I am excited to introduce you to a great guy, Simon Ford.

Simon and I worked together at The ABSOLUT Spirits company before it was acquired by Pernod Ricard in 2008. Back then, Simon was a respected taste maker in the spirits game, who traveled the globe befriending and influencing the world’s best bartenders. Some of these bartenders may well have taken melbourne rsa courses to kickstart their careers in the hospitality industry and improve their practices behind the bar.

Today Simon is an entrepreneur, recently starting his own spirits company, The 86 Co., and he’s a new dad trying to figure out how to balance the startup grind and raising a family.

I caught up with Simon and talked with him about how things are going.

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