Hustling To Go From Underdog To Top Dog

Everyone loves an underdog. Why? Because we secretly want them to become the top dog. This is true in business, too, which is why shows like Shark Tank and The Profit are so popular.

I’m excited to share with you a podcast interview I did with Nikki and Trey Lewis, the husband and wife duo behind the delicious treat company, The Mallow Bar, and the podcast Biz Underdog To Top Dog. Nikki and Trey interviewed me and we talked about entrepreneurship and hustling for PR to become top dog in business.

I mentioned The Profit earlier; here’s a sneak peek of a video interview Nikki did with Marcus Lemonis from The Profit, for Inc. Magazine: (more…)

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Jill Salzman of The Founding Moms Asks Me My Biggest Biz Problem

A few weeks ago, Jill Salzman, founder of The Founding Moms, asked me to write a guest blog post about the importance of a supportive spouse for entrepreneurs. Last week Jill and her partner, Brad, interviewed me for the podcast, Breaking Down Your Business, where they tackle the most complex small business questions of our day.

Jill and Brad are loud and nuts, so I was right at home on their show.

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Do customers know your WHY?

Do you have a great product or service, but are having a hard time connecting with users and converting them to customers?

How are you marketing your business?

Are you focusing on what your product or service is and does? Or are you focusing on why people should care about your product?

Sadly, I’ve spent the last two years focusing on the what of my product, and not the why.

No mas.

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