If you have a startup, PR can be awesome for business.
I recently wrote about the importance of PR and suggested working with an agency and hustling on your own to get media exposure. That self-hustling piece is great because there is something magical about the way a founder or CEO can communicate her/his passion to a blogger or journalist. You’ll likely already have a decent idea of how to do this if you’ve ever had to present a startup pitch to potential investors.
I’ve written myriad times on this blog about how PR has saved my ass and generated sales for my biz, which helped me raise another round of capital.
But I never expected to score a HUGE media placement in a leading national lifestyle publication and have no results to show for it.
New media provides so many opportunities to get your name out there. Where some people may choose to Sync Salesforce and ActiveCampaign apps, in the hopes of creating a larger database of customers to reach out too, some may still use business cards as a way of networking and getting in touch with prospective clients. You can get your hands on some cheap business cards quickly online, but ultimately it’s how you use them as an effective tool that matters. Are the old methods still gold? Time will tell.