Everyone is über busy and if you want something from people for your business, it’s best to let them respond to you at their convenience-and the best way to do this is email. And if you don’t know the person from whom you need help, knowing how to send cold emails is very important.
Yesterday I received a cold email from someone and I want to share it as an example of how not to send a cold email. To be fair, the email wasn’t horrible, but it turned me off, so it wasn’t effective for the sender. (more…)