No One Cares What You Want

Everyone is über busy and if you want something from people for your business, it’s best to let them respond to you at their convenience-and the best way to do this is email. And if you don’t know the person from whom you need help, knowing how to send cold emails is very important.

Yesterday I received a cold email from someone and I want to share it as an example of how not to send a cold email. To be fair, the email wasn’t horrible, but it turned me off, so it wasn’t effective for the sender.  (more…)

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How a cold email got my company featured on CNET.com

If you have your own business, you better know how to write emails to people you don’t know, to get them to do something that will help you.

Increasingly, people don’t answer their phones, don’t check voice mail, and won’t return your call, even if you leave a voice mail. But people check email all day.

Here’s a quick story of how a cold email got me a feature on the insanely popular tech blog, CNET, for my business, WeMontage.

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