50 Happy Things for 2015: Bloggers Unite in Flood of Gratitude

When my friend, Dawn Landau, contacted me to see if I was interested in spreading gratitude all over the blogosphere by joining dozens of bloggers in writing an article about the 50 things we are thankful for, and posting and sharing all at the same time, I was like, “Um, yeah! Count me in!”

The trick though was we had to write our list with a timer running and do so within 10 minutes.

Ready, set, go!

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No One Cares What You Want

Everyone is über busy and if you want something from people for your business, it’s best to let them respond to you at their convenience-and the best way to do this is email. And if you don’t know the person from whom you need help, knowing how to send cold emails is very important.

Yesterday I received a cold email from someone and I want to share it as an example of how not to send a cold email. To be fair, the email wasn’t horrible, but it turned me off, so it wasn’t effective for the sender.  (more…)

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My pitch on a radio show founded by a former Shark Tank shark

A few weeks ago I was invited to join a Facebook group for people who appeared on-or auditioned for-the popular TV show, Shark Tank; this group is amazing! It has so many entrepreneurs who are out there making it happen!

Last Friday I received a Facebook message from Marla Tabaka who found me in the Shark Tank Facebook group and asked me if I would be interested in pitching my business on her live radio show, Big Pitch Radio, which is hosted by Kevin Harrington, who appeared on Shark Tank as a shark, along with Marla, who is successful in her own right and is an Inc. magazine author, and Jason Garey, another successful entrepreneur.

The show airs in 37 cities with a potential audience reach of eight million listeners. So naturally, I was pumped to do it and I thought it would be fun.  (more…)

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A Free Tool To Turn Your Laptop Into A Teleprompter

Have you ever had to submit a video recording of yourself, but struggled with remembering all the great things you wanted to say? If so, you probably ended up with a few dozen “takes” of the video because you stumbled over your words and kept forgetting stuff. Not to mention, because you were so worried about getting the words right, you probably didn’t come across as naturally as possible.

If any of this sounds familiar, I’ve got a great free tool for you that will surely help.


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Hustling To Go From Underdog To Top Dog

Everyone loves an underdog. Why? Because we secretly want them to become the top dog. This is true in business, too, which is why shows like Shark Tank and The Profit are so popular.

I’m excited to share with you a podcast interview I did with Nikki and Trey Lewis, the husband and wife duo behind the delicious treat company, The Mallow Bar, and the podcast Biz Underdog To Top Dog. Nikki and Trey interviewed me and we talked about entrepreneurship and hustling for PR to become top dog in business.

I mentioned The Profit earlier; here’s a sneak peek of a video interview Nikki did with Marcus Lemonis from The Profit, for Inc. Magazine: (more…)

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How I’m Using Affiliate Marketing To Grow My Business

if you’re anything like me, you are constantly spit-balling ideas for your business. You know How to make money in the HVAC business and you want your business to grow and prosper. A friend recommended to me that I check out this Whitehat thing to help me with my business. But the truth is you have to always try new ideas to generate sales, build your brand, and increase awareness of your product.

I am a heavy-weight spit-ball champion! This week, my extra-large straw is loaded with so many spit balls it’s not even funny. My current target, affiliate marketing. I’m trying to leverage other people’s website traffic and relationships to drive traffic and sales for my business. I’m now learning and understanding marketing automation (learn more about this on the Salesforce website), and trying to combine a level of automation into my affiliate marketing.

Will it work? Maybe. Maybe not.


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How Starting with WHY Got My Biz Mentioned in the Wall Street Journal

As entrepreneurs, we know we must always try to find creative ways to connect with new audiences. I’ve been fortunate enough to have a chance to do just that as a new contributor to GoDaddy.com’s popular blog for small businesses, The Garage.

And this article has been republished on The Garage for a new, larger audience to enjoy.

You can find the article here–>




Feature image credit: Sarah Marshall Wall Street Journal watermelon

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Entrepreneurs, How Do You Manage Expectations?

If you’re an entrepreneur, you know the thrill of victory, and the agony of defeat! Ok, so I stole that line from the iconic, old school ABC Wide World of Sports intro:



But on the road to basking in your entrepreneurial victories and bouncing back from your agonizing defeats, there are lots of things you are doing for your business that you expect will have a positive impact on sales. It’s terrific when your strategies and tactics work, but how do you manage your mental health when things don’t go as planned? And if you’re anything like me, this happens a lot.

I started thinking about the psychology of expectations and stumbled across an interesting article by Tali Sharot, Ph.D., titled, Should You Manage Your Expectations? 

I’d like to share a few interesting take aways from the article.


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Jill Salzman of The Founding Moms Asks Me My Biggest Biz Problem

A few weeks ago, Jill Salzman, founder of The Founding Moms, asked me to write a guest blog post about the importance of a supportive spouse for entrepreneurs. Last week Jill and her partner, Brad, interviewed me for the podcast, Breaking Down Your Business, where they tackle the most complex small business questions of our day.

Jill and Brad are loud and nuts, so I was right at home on their show.


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