If you’re human, I suspect there are at least a few things you don’t like to do.
And if you’re an entrepreneur, I’m guessing there are things you need to do for your business to be successful, but you would rather gnaw off your own leg than do those things-whatever they are.
I hate making cold calls
Period. End of story.
But the irony is, I’m actually pretty good on the phone. It comes from my experience selling life insurance a million years ago, when one year I sold 99 insurance policies.
Think about that, that’s one policy every three days. Man, I was hustling back then.
In order to get those sales, I made a butt-ton of phone calls to schedule meetings.
Why do I need to make cold calls now?
I need to make calls now because businesses are my best customers over at WeMontage. The website is focused on consumers, but they spend 3x-4x less than businesses. Two of my business customers account for 10% of my total sales.
Ummmmm, hello! Right?!
It’s clear I need to focus on businesses. The question is, how?
Part of my ask if I make it to Shark Tank is to hire an experienced B2B sales person in my space, and I already have someone special in mind.
Who am I gonna call?
Sorry about that.
I’m spit-balling, but I’m thinking of businesses that people visit, have a great time, and take lots of pictures. First up: vineyards.
My vision is to have them purchase our e-Gift cards and give them to their visitors, so visitors can display their fond memories using our product. But I better hurry up before they run out of water in California and there won’t be anymore wine.
Ouch. Maybe that was unnecessary.
I’m also gonna call a few visitor bureaus.
I’ll let you know how all that goes.
What do I prefer to do?
I prefer to do things in mass, like get on TV or have the product featured on TV, where you reach a lot of people at once.
Or send a mass cold email. Like a recent email I sent to 5,000 photographers. The email had a phenomenal open rate, but the conversions so far have been pretty $hitty, which I actually expected. I just wanted to try that demographic one last time.
Here’s a screen shot that shows the metrics from the email campaign. Just look at the 70% open rate, it’s unbelievable:
Here’s a google search with a bunch of tips on how to send cold emails. You do need to be careful though sending mass cold emails, as you could get in trouble.
What do you need to do for your biz, but hate doing?
Now you know what I need to do, what do you need to do that you suspect/know will have a positive impact on your business, but you just hate doing?
I mean, you hate it so much, you’d rather run thru a lion’s den wearing nothing but pork chop underwear!
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