Life is a funny thing sometimes.
One second things seem to not be going your way. Then mysteriously, the entire universe conspires with you and a previously $h!tty situation turns out in your favor.
This happened to me so many times on my WeMontage journey. Like the time I was in the accelerator and pitching an investor who told me there is no way he would invest in my business, but then ended up doing just that thru an angel group to which he’s connected.
Or this past year when two huge PR opportunities kept getting severely pushed back when I really needed them to happen immediately to help cash flow. In the end, the PR spots hit in the fourth quarter of 2014, when consumers were more likely to buy.
That worked out great.
Another Entrepreneur Weighs In
I wanted to see if other entrepreneurs had similar experiences, so I reached out to Dino Dogan, founder of Triberr, a platform that helps bloggers solve the problem of writing blog posts that no one reads; it does so by helping bloggers develop a community of sharing and support with other bloggers.
Below is Dino’s story about making vodka-mint lemonade out of lemons:
Imagine having thousands of people tweet you, Skype you, email you, call you, just to tell you that your company is closed down.
I forgot to renew triberr.com.
It was probably the stupidest, scariest, most embarrassing thing I’ve ever done…or didn’t do, in this case.
I thought triberr.com was set to auto-renew but that simply wasn’t the case. The domain expired and luckily there is a grace period which allows you to buy your domain name back. We did, but not before thousands of people got to see a bunch of ugly ads where our homepage used to be.
Things looked bleak that day. But we sent out a newsletter to all our users, published a blog post about it, and instead of a huge backlash, we got a huge show of support from our users. Comments ranged from “this only proves you’re human,” to “thanks for reminding me to check my renewal settings.”
We got a write-up on Yahoo because of it, and almost 2 years later, it’s a kind of cool story to tell. Funny in retrospect, I suppose.
I cringed when I read this story because the thought of losing wemontage.com is horrible. But, despite the drama of his expired domain, Dino was proactive about letting users know what happened, which is always a smart thing to do.
And he got a feature in Yahoo! Seriously? I can only imagine the amount of increased visibility that gave Dino and Triberr.
The moral of the story is, sometimes when we think things are not going our way and we are “losing,” we need to stay patient because those bitter lemons could turn into a refreshing, tall glass of vodka-mint lemonade!