Everyone is über busy and if you want something from people for your business, it’s best to let them respond to you at their convenience-and the best way to do this is email. And if you don’t know the person from whom you need help, knowing how to send cold emails is very important.
Yesterday I received a cold email from someone and I want to share it as an example of how not to send a cold email. To be fair, the email wasn’t horrible, but it turned me off, so it wasn’t effective for the sender.
Here’s the email:
I am an entrepreneur and I own a large format printing/signage company in San Diego and Las Vegas.
I want to set a time next week to discuss your current printing needs and create a few samples for you. We focus on quick response times, amazing quality and we can produce large jobs same day or next day if needed. Can you let me know a good time/day to call?
Are you the best person to talk to?
Because I’m an entrepreneur and I respect the entrepreneurial hustle, I am responding to your email. I send lots of cold emails and I thought you should know this email isn’t very good.
I recommend googling “how to send cold emails” for lots of great examples.
The main issue I have with it is, you start off telling me what you want to do (I want to set a time…). Honestly, I don’t care what you want to do.
Feedback is a gift, so please see this email that way.
As for my printing needs, I’m all set. Thanks.
Was my response a little harsh? Maybe. I was probably juggling screaming two year-olds when I sent it. But it doesn’t matter, he needs to know how his emails are being received, and hopefully he’ll change his approach and be more successful with cold emails. He should have checked out something like this http://www.johntking.com/cold-email-strategies/ before he decided to email me first.
Cause, like I said, feedback is a gift.
That is all!
[Tweet “No One Cares What You Want #smallbiz #entrepreneur”]