No One Cares What You Want

Everyone is über busy and if you want something from people for your business, it’s best to let them respond to you at their convenience-and the best way to do this is email. And if you don’t know the person from whom you need help, knowing how to send cold emails is very important.

Yesterday I received a cold email from someone and I want to share it as an example of how not to send a cold email. To be fair, the email wasn’t horrible, but it turned me off, so it wasn’t effective for the sender. 

 

Here’s the email:

James,

I am an entrepreneur and I own a large format printing/signage company in San Diego and Las Vegas.

I want to set a time next week to discuss your current printing needs and create a few samples for you. We focus on quick response times, amazing quality and we can produce large jobs same day or next day if needed. Can you let me know a good time/day to call?

Are you the best person to talk to?

 

My response:

Hi Cole,

Because I’m an entrepreneur and I respect the entrepreneurial hustle, I am responding to your email. I send lots of cold emails and I thought you should know this email isn’t very good.

I recommend googling “how to send cold emails” for lots of great examples.

The main issue I have with it is, you start off telling me what you want to do (I want to set a time…). Honestly, I don’t care what you want to do.

Feedback is a gift, so please see this email that way.

As for my printing needs, I’m all set. Thanks.

 

Was my response a little harsh? Maybe. I was probably juggling screaming two year-olds when I sent it. But it doesn’t matter, he needs to know how his emails are being received, and hopefully he’ll change his approach and be more successful with cold emails.

Cause, like I said, feedback is a gift.

 

That is all!

Happy holidays!!

 

Feature image credit: Denise Krebs “I want it now!”

16 thoughts on “No One Cares What You Want

  1. I was smiling a little reading this, I have to say. I get emails too, assuming things that shouldn’t be assumed. I usually ignore them though. But every once in a while I offer feedback, mostly on why I charge for my services, and sometimes I get a respectful response. For the past week, it’s been email after email of press releases and requests to share things that don’t even remotely fit my niche. I’m not sure what people think these bulk emails accomplish.

    1. Funny. They do work though if people take the time to learn about the person receiving the email and make it relevant to them.

  2. HAHAHAHAHA – I’m laughing because I think it’s great!! I seriously wish some editors would respond in ANY way to my pitches and, something like this would be welcome and helpful…although a tad harsh 🙂 I’m sure he will thank you one day!

  3. HA this is great. I remember an entrepreneur that once literally stood on the table and announced to the room the advice he received would never be implemented. After time in the real world his business has moved to the exact market space he vowed he would never enter. We only learn when some one speaks frankly to us. An ounce of constructive criticism is worth more than a thousand pats on the back.

    1. Methinks your memory is bad. And don’t break your arm patting yourself on the back.

      I NEVER said I wouldn’t go B2C. The original plan was B2B working with photographers and interior designers b/c that seemed more economically feasible at the time. The intention was always to go B2C, but not at first because of the cost and difficulty of cutting through all the clutter, which has proven painfully true.

      And the handful of B2B customers I have spend 5x-10x more than consumers-I wish I had a lot more of them.

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