Yesterday I had the idea that my company, WeMontage, should be included in the list of Oprah’s Favorite Things for 2016. I mean, why not, right?! I’m confident she will love it, if she gets a chance to see it.
I thought I’d share this experience on the blog because it might inspire someone to take action towards manifesting their vision and get their hustle on.
Here are the three things I did within a few hours to make my vision a reality.
Reached out to my Facebook community
My buddy, Mario Armstrong, always talks about the importance of having your community in place BEFORE you need it, which is why I’m so grateful to have built mutually beneficial relationships with so many people on Facebook. Last night I posted the following message on my FB page and folks immediately commented and DM’d me with suggestions for how get my product in front of the right people at O Magazine:
Did research in a Facebook Group
Facebook groups are AWESOME for building relationships and finding helpful information. In response to my post, someone suggested to I do a search in a group I’m in, which is full of marketing and PR professionals, so I did. And lo and behold, BAM, other people had the same idea as me and there it was, the name and contact email for the person I should pitch to get on the list.
Sent a cold email
This last one is HUGELY important. I write all the time about knowing how to send cold emails since we live in an age where people who receive pitches won’t answer their phone. I wrote an email, which I edited twenty times, held my breath, then pressed SEND.
Normally, I don’t recommend including images in a cold email, but since my product is so visual, it makes sense for me. Here’s the email I sent:
I have something I know Oprah will love.
I am the founder and CEO of WeMontage.com, the world’s only website that lets you turn your digital images into a large, custom collage on removable wallpaper. WeMontage has heirloom quality photo printing on a premium, fabric-based wall covering, with a nice texture and matte finish.
Most importantly, customers LOVE the product, and compared to custom picture frames and popular canvas wraps, it is very affordable. And no nails in the wall are required!
Here’s a video Money Magazine recently made to tell the story of my startup journey: https://www.youtube.com/watch?v=tfsRA8P9pD8.
And here’s a full-wall WeMontage of wedding photos in my home:
Please let me know if you have additional questions, or what next steps might be for inclusion in the 2016 list of Oprah’s favorite things.
Many thanks for your time, Adam.
Have a great Memorial Day weekend.
James Oliver, Jr.
I’ll keep you posted on what happens.
Wish me luck!