If you’re a regular reader of this blog, you know I share both the good and the “bad” of my entrepreneurial journey. Anyone grinding out there knows too well the feeling of defeat. But if you’ve been consistently grinding, you also know sometimes situations that seem bad at first have a way of coming back around in your favor.
I’d like to share two such stories to inspire all you entrepreneurs to hang in there because you never know what’s gonna happen.
From crickets to crazy traffic
Two months ago I wrote an article about why entrepreneurs can’t rely on PR alone to drive sales because it’s just too unpredictable. In that post, I share how my business received an incredible review on MarthaStewart.com, but to my surprise, it didn’t drive much traffic to my site.
In that post, I said I believed there was still a chance the Martha Stewart article could have an impact on my business. And it absolutely did; it got picked up by Yahoo! in a DIY/”maker” section of their site and the results were pretty cool.
Here’s a google analytics chart that shows the impact of the Yahoo! article after two days:
In two days the Yahoo! article drove seven thousand visits to my site, which is huge since I normally get only a few hundred visitors per day. And it added $2,600 dollars in revenue. The conversion rate those two days was low at .38%, but was expected because most users don’t buy the first time they visit the site. And, thankfully, I use an email capture form on the site via GetDrip and I had hundreds of new users in my drip email funnel that resulted in several more thousand dollars in sales the rest of August.
The other thing to note is the DIY and “makers” market is not my core customer-moms are. So I knew the conversions would not be through the roof.
At first it seemed like I lost with the Martha Stewart article, but I ultimately won.
When customers give you crickets
A few months ago I was contacted by a woman in California who owns a Ford dealership and she was intrigued with the removable aspect of my product. She said she’d try us out and, if she liked it, would order more.
She placed her order and, despite several follow-up emails and phone call attempts by me to see how she liked it, there were crickets; she never responded to my messages.
Three months later (yesterday) I got a message from her wanting to place three more orders, each of which was larger than her first test order.
While it seemed the opportunity to do more business with her was lost, it just wasn’t the case. I still won with an almost $300 order.
The moral of the story is, entrepreneurs, take heart in your efforts to hustle and create wins for you and your business. Because we never know where the next opportunity will come from. And even when a situation looks “bad” and it seems like you’ve “lost,” you never know what role that bad situation plays in the bigger picture, or when it might come back around in your favor and give you a nice win.
So don’t take the “apparent” failures personally and never stop hustling.
P.S., Here’s Part 1 of this series.