On the path to fulfilling our dreams, or personal legend (as described in the book, The Alchemist), and becoming great, there will be moments of triumph, and moments of pain.
This morning I saw a great graphic in the Facebook Group, StartupDadHQ, and the timing could not have been more perfect, as my day yesterday was painful as hell. What I found interesting was my response to the pain.
I’d like to share something amazing that happened, and something pretty challenging. Then my self-observation, which I think might be insightful for some entrepreneurs, and I suspect many others will be like, “Yep, I totally get that.”
Before I jump into the story, here’s the graphic from the Facebook group that inspired this article. If you visit StartUpDadHQ.com, tell Joel I sent you. 🙂
Something awesome happened
Two weeks ago, on Yahoo!, I got an unexpected feature of my business. Yahoo! syndicated an earlier article from Martha Stewart online, and here’s the story image and link:
Naturally, I was thrilled. The article sent thousands of visitors to my site, added hundreds of new people to my email marketing drip campaign that was finetuned by agencies similar to Epsilon for example, giving me better data sets about my customers, and orders have been steadily flowing in.
All good! And I’m thankful.
Then the pain kicked in
A few weeks ago, I introduced new products to the website via a partnership with a company that is owned by another company on my wish list to acquire my biz. I did my best to make sure my site was working properly post new-product integration. Alas, it was not to be.
There were a few bugs on the site that were causing problems for users. We were fixing them as quickly as possible, but were still scratching our heads in some instances.
Let me put this in context.
I’ve been hustling to get great PR, since that’s the main thing that drives sales for me. I CRUSH it with a Yahoo! article, even though I didn’t have anything directly to do with it happening, I get mad traffic to the site and fill up my funnel, but my $h!t is janky and partly broken when users get there. And I’m not a developer, so there’s nothing I can do to fix the problem.
Let that marinate for a second.
How frustrated would you be if this happened to you?
I got this message from an unhappy user. Y’all know I keep it 100, so I don’t mind sharing.
Ouch! Thankfully, this is not normal user feedback, but the site experience was bad in certain instances. So, she was right, and all I could do was respond quickly and apologize. Along with offer a solution to her problem.
Then two days later, the same user sent this message:
This once again proves: Great service > An imperfect product.
My response to the pain
What was interesting in all this, was my response to the situation. Naturally, I was very concerned and was scrambling with the developers to fix things, which I knew would eventually happen because my guys are really good, but there was that feeling of not being able to immediately resolve the problem, and thoughts of lost revenue were bouncing around in my head.
But I was not shaken. I didn’t panic. I wasn’t upset. And I wondered why my response was as such.
The answer is, I’ve been through enough challenges on this entrepreneurial journey and have always come out on the “other side” of them. So, I’m not worried. It’s like I’ve built up a high tolerance for discomfort.
I’m sure many of you entrepreneurs can relate to this.
Today, we’ve fixed most of the issues on the site, but have one more to go. I’m still concerned, but am not worried.
When the pain kicks in while being an entrepreneur, I recommend doing THIS:
Do you have stories of maintaining your composure when dealing with challenges in your business? I’d love to hear about them.
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