How I Became an Accidental Stay at Home Dad-Er-Entrepreneur

Photo by bjornmeansbear
Photo by bjornmeansbear

 Starting Up Then Running Out of Cash

It’s cliché to say being an entrepreneur is hard. Duh!

 

I was fortunate enough to launch my company, WeMontage, after completing a tech accelerator in Wisconsin called gener8tor. And I was even luckier to raise investment capital, which gave me twelve months to try to get to product/market fit before having to raise an additional round of capital. But as we all know, things don’t always go as planned.

 

One year after launching the business, we built a great product and had lots of super happy customers, but we ran out of cash and were unable to secure additional financing, which I wrote about extensively here. Like any entrepreneur in this situation, I cut expenses, both for the business and personally, while I continued to look for repeatable, scalable paths to market.

 

The Decision To Stay At Home

Photo via PageTX
Photo via PageTX

The decision to stay at home from a practical standpoint was an easy one. Our nanny was going back to school and the timing of this was really a blessing in disguise because, as I said, we needed to cut expenses at home. The thought was I could stay home with the twins, while working on WeMontage between their naps and in the evening. Makes perfect sense, right? (more…)

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Luck and Hustle Matter

luck and hustle matter

People are amazed I was able to get my “little tech startup, WeMontage, made in the Fox Valley of Wisconsin, featured on the TODAY Show, and most recently on NPR, and they ask, “How did you do that?”

 

Conventional wisdom says a blog post needs to be titled “3 steps to…blah, blah, blah” in order to be viewed, shared, commented on, etc. But this ain’t that.

 

There are no silver bullets or three steps to moving your startup forward and breaking through all the clutter to get the attention of your target market (at least not that I’ve seen).

 

The rest of this post is on a blog run by my friends over at Optimal Digital Marketing. Click here to read it–> 

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