People always ask how I’m able to get amazing PR for my business or book. The answer is always the same: it’s a combination of luck and hustle; and this was true today when I was fortunate enough to land a wonderful feature in the Huffington Post that did a nice job of telling the story of my entrepreneurial journey.
I emailed Dana, the host of a popular Atlanta business radio show, five times and never heard back from her before landing an interview.
Turns out the email address I was using…she NEVER checks. I finally did get on her show when a mutual friend emailed her for me this past Monday.
A good reminder to not take things personally when people don’t get back to us.
Instead, just keep grinding.
You can learn more about Dana and her awesome show here.
This is an article I wrote for a family friendly site, Fathers Of Multiples. The version there is PG rated. This version…not so much. Enjoy!
I admit it.
I can sometimes get riled up pretty easily.
Why, you ask? Because, dude, I’m a dad of four and a half year-old twin toddlers, and the founder of a tech startup that after four years, is still trying to get traction. It used to be that my drunk alter ego, Tyrone, would only come out when I was, well, drunk. But because of said toddlers and tech startup crap, Tyrone is pretty much just out.
All the time.
And Tyrone sometimes has to say his piece.
So when Tyrone recently saw an article titled, Cargo shorts are the worst thing a man can wear in the spring and summer — here’s what you should wear instead, over at Business Insider, Tyrone was like, “Awwww hell naw! These non-kids-having fools ain’t gon’ talk $h!t about Tyrone’s go to wardrobe item.”
And because I have young twins, whom I call midget brain cell thieves (I swear I was smarter before I had twins), I don’t have the mental bandwidth to properly tear those cargo-shorts-haters a new one. So, I reached out to a bunch of my dad blogger buddies on Facebook to see what they think.
Below is what some of them said.
This right here is reason number 4,321 why I’m delighted to be back in the ATL.
The Atlanta tech startup ecosystem is alive and thriving.
This week I was blessed with the opportunity to introduce my business, WeMontage, to the ATL tech community via an important and popular monthly event called The Consumer Show. The show is hosted by the Switchyards Downton Club, a place focused on B2C startups. Switchyards is particularly great because most resources are focused on startups that target businesses, not consumers. And they really understand how to build brands, something I’ve been working on since I started WeMontage four years ago.
Making moves in Atlanta, back-and-forth scrambler – Nas, If I Ruled The World
In March, my family and I moved from NE Wisconsin to Atlanta. I went to school in Atlanta (Morehouse), lived here for twelve years, and in some ways Atlanta is more like home than my hometown, NYC.
There is also a thriving tech startup ecosystem here with a community of people keen to support snotty little companies like mine. Bottom line, there is lots of opportunity in Atlanta. And when you combine hustle (which I got in spades) and opportunity, magical things can happen.
Here’s a recap of some of the “magic” I’ve been able to make happen in the short time I’ve been here.
Faith is a word I see used a lot in social media inspirational memes. But what does it really mean?
Google defines faith as complete trust or confidence in someone or something. It also defines faith as strong belief in God or the doctrines of a religion.
The bible describes faith as the substance of things hoped for-the evidence of things not seen.
I submit to you that faith is just an empty word to most people. But for entrepreneurs, it can be everything. For entrepreneurs, faith can be the only thing that keeps them going when their business model isn’t working as planned, and there aren’t enough sales and customers to pay themselves sufficiently to take care of their families. And friends, family, and investors are looking at them sideways and telling them to shut down their business because it’s not gonna work.
Because of this, entrepreneurs have more faith than the average person. They have to.
I reached out to three entrepreneur friends (who happen to be women) to get their thoughts about the role of faith on their entrepreneurial journey-here’s what they said.
If you’re an entrepreneur or have a side hustle and think you can’t get PR on you own, you can!
I’ve gotten my business on the TODAY Show three times, Good Morning America, Money Magazine, and lots more on my own.
You CAN do this!
I post a lot on Facebook about the spontaneous hilarity, and day-to-day of being a dad of twin toddlers, and I often use the hashtag #TwinDadLife. People seem to dig it, so I thought I’d share some of the more “interesting” posts here on the blog.
This is also important because it contradicts the stereotype that Black men aren’t good dads and aren’t involved in the lives of their children.
How the hell do you get your business noticed these days when consumers are being bombarded with so many messages? Seriously, I’m asking. Because I have no idea.
Yeah yeah! I know all about the usual “tricks” like, Facebook advertising, blogging, guest blogging, blogger reviews, appearing on podcasts, Google Adwords, Instagram ads, daily deal sites, influencer marketing, PR, landing pages, and blah blah blah.
Presumably those tactics have been successful for many businesses, but not so much for mine.
The more you hustle, the luckier you get.
To be clear, hard work (e.g., hustle) matters more than anything. But in my experience as an entrepreneur, the harder I work, the more lucky breaks I get.
This might be an obvious statement to some, but I know there are many people who don’t believe in luck; they say they create their own luck, or there’s just no such thing as luck.
They are wrong.
I recently read an article in Entrepreneur magazine titled, Kevin O’Leary’s 7 Golden Tips for Startups. Tip #4, “Know when to pull the plug,” caught my attention, and I would like to know whether you agree. The tip said:
If you can’t make money after 36 months, and there’s no path to making money, it was a hobby, not a business. You have to take it behind the barn and shoot it.