If you’re an entrepreneur, you know the thrill of victory, and the agony of defeat! Ok, so I stole that line from the iconic, old school ABC Wide World of Sports intro:
But on the road to basking in your entrepreneurial victories and bouncing back from your agonizing defeats, there are lots of things you are doing for your business that you expect will have a positive impact on sales. It’s terrific when your strategies and tactics work, but how do you manage your mental health when things don’t go as planned? And if you’re anything like me, this happens a lot.
I started thinking about the psychology of expectations and stumbled across an interesting article by Tali Sharot, Ph.D., titled, Should You Manage Your Expectations?
I’d like to share a few interesting take aways from the article.