If you’re an entrepreneur or have a side hustle and think you can’t get PR on you own, you can!
I’ve gotten my business on the TODAY Show three times, Good Morning America, Money Magazine, and lots more on my own.
You CAN do this!
I post a lot on Facebook about the spontaneous hilarity, and day-to-day of being a dad of twin toddlers, and I often use the hashtag #TwinDadLife. People seem to dig it, so I thought I’d share some of the more “interesting” posts here on the blog.
This is also important because it contradicts the stereotype that Black men aren’t good dads and aren’t involved in the lives of their children.
How the hell do you get your business noticed these days when consumers are being bombarded with so many messages? Seriously, I’m asking. Because I have no idea.
Yeah yeah! I know all about the usual “tricks” like, Facebook advertising, blogging, guest blogging, blogger reviews, appearing on podcasts, Google Adwords, Instagram ads, daily deal sites, influencer marketing, PR, landing pages, and blah blah blah.
Presumably those tactics have been successful for many businesses, but not so much for mine.
The more you hustle, the luckier you get.
To be clear, hard work (e.g., hustle) matters more than anything. But in my experience as an entrepreneur, the harder I work, the more lucky breaks I get.
This might be an obvious statement to some, but I know there are many people who don’t believe in luck; they say they create their own luck, or there’s just no such thing as luck.
They are wrong.
I recently read an article in Entrepreneur magazine titled, Kevin O’Leary’s 7 Golden Tips for Startups. Tip #4, “Know when to pull the plug,” caught my attention, and I would like to know whether you agree. The tip said:
If you can’t make money after 36 months, and there’s no path to making money, it was a hobby, not a business. You have to take it behind the barn and shoot it.
This weekend I had the good fortune of being featured in Forbes.com as one of eighteen entrepreneurs who are up and coming, but who were rejected by the tv show Shark Tank. I’ve been rejected twice by “The Tank” despite making it past the first round of auditions both times.
Folks ask me all the time how I’m able to get PR like this on my own, so I thought I’d share the background story.
As entrepreneurs, we are out here grinding, chasing big dreams and trying to knock the cover off the ball. When the stakes are high, we all hope for the best and sometimes get attached to the outcomes we want. But when things don’t go as planned, we can get down on ourselves.
Don’t do it.
Why? Because I’ve learned an important lesson on this entrepreneurial journey: When things seem to not be going your way, they can take an unexpected turn that works out completely in your favor. In other words, sometimes when you think you lose, you ultimately win.
I’d like to share a quick story to make my point.
Yesterday I had the idea that my company, WeMontage, should be included in the list of Oprah’s Favorite Things for 2016. I mean, why not, right?! I’m confident she will love it, if she gets a chance to see it.
I thought I’d share this experience on the blog because it might inspire someone to take action towards manifesting their vision and get their hustle on. (more…)
This morning Money Magazine featured my biz and me in an online article and video, and they published the article in the May print issue.
People ask me all the time how I’m able to get great PR like this on my own, and my answer is mundane and always the same: it’s luck and hustle. (more…)
Y’all know I keep it 100 over here. Today I’d like to talk a little about the good, bad, and ugly of my current entrepreneurial journey. Too many folks write only about the good, but that is limited in its instruction and inspiration. It’s the bad and ugly of the entrepreneurial process to which most people relate and from which they have useful takeaways.
To steal a line of gallows humor from one of my advisors, “It’s always darkest before it’s pitch black.” That is some dark ass humor, but it’s true; at least in my experience. What the joke doesn’t say though, is if you keep working and maintain a positive attitude, eventually, the sun does shine.
I suppose what is good, bad, and ugly is subjective, but here’s my assessment of my situation. (more…)
The other day I posted a comment on Facebook and it got tons of engagement, so I thought it worth sharing here on the blog. And yep, I get it, everyone’s experience will be different and there are always exceptions to every rule. But here’s what I think is most likely to happen when you jump and grow your wings on the way down…